Websites Review Model of Online Sport Communication - 275 Words

Websites Review: Model of Online Sport Communication (Research Paper Sample) Content: Model of Online Sport CommunicationStudent NameInstitutionModel of Online Sport CommunicationThis paper sets out to evaluate five selected sports websites through the Model of Online Sports Communication (MOSC) alongside other elements of a good sports site. Through this evaluation, the paper will determine whether the selected sites meet the needs of their consumers.Web Analysis FormName of Sport Entity: Dallas CowboysLeague, Affiliate, or Association (if any): National Football LeagueI am accessing the web-site via a:____________Wi-Fi connection _________________high speed connection (Cable/DSL/T1)I am accessing the web-site via:_______Internet Explorer _________Netscape _______Mozilla _______Mobile Media ______Other1. Type in the name of the sport entity into the address bar in your web-browser. Does the web-site come up immediately? ___________Yes __________No2. Search for the sport entitys name using the following search engines and indicate whether the web-addre ss appears within the first 3 results of the search.Google __ _Yes _____NoYahoo __ _Yes _____NoAOL ___ __Yes _____NoExcite _ __ Yes _____NoOn a scale of 1 (poor); 2 (below average); 3 (average); 4 (above average) to 5 (excellent/superior) rate the web-site based on how well it meets/addresses the respective needs of the online sport consumer.Branding__5.__ Overall branding effort__5.__ Consistent with franchise, league, or association colors__5.__ Consistent with league or association image__5.__ Links to league or association web-site__5.__ Consistent theme/design  throughout site__5.__ Core values and messages are clear throughout the sitePerformance/Fan Identification/Interaction__5.__ Live Scoring/Feed__5.__ Message Board/Blog (AD Blog)__3.__ Live Chat__5.__ Ability to sign up  for email information (weekly newsletter, upcoming events, etc.)__5.__ Ability to retrieve biographical information on players and coaches (readily available)__5.__ Information on upcoming commu nity/public appearances readily available__4.__ Download a video clip, engage in a live chat, or download a podcast rate the speed of the download__5.__ Now, rate the quality of the information provided in the downloadCommerce__5.__ Information regarding ticket packages readily available__5.__ Information regarding seating readily available__5.__ Game schedule readily available__4.__ Arena information (parking, handicap seating, maps, etc.) readily available__5.__ Contact information readily available (phone numbers, emails, addresses, directories, etc.) No handicap Ability to email with questions or feedback readily available__5.__ Ability to purchase single game tickets__5.__ Ability to purchase season tickets__5.__ Ability to purchase team merchandise__5.__ Lack of pop-up ads__5.__ Ads/Links to sponsorsDesign__3.__ Overall graphic appeal__3.__ Attractiveness of color scheme__3.__ Layout is graphically pleasing__5.__ Web-site is easy to navigate__5.__ Search tool available__2.__ Navigation Bars Adequately Direct and Guide you to different areas on the siteContent__5.__ Overall availability of information on the franchise__3.__ Current news articles__5.__ Quality of the information provided__5.__ Franchise Background Information__3.__ Current Statistics__2.__ Links to Rules and Regulations__5.__ Other Pertinent Information to you was readily availablePerceptions__3.__ Your overall perception of the site__3.__ Your overall rating of the site (based on all categories)Usability__4.__ Efficiency__4.__ Learnability__5.__ Memorability__1.__ Errors__3.__ SatisfactionModel of Online Sports CommunicationIndividual level of involvement with teamThe Cowboys official website (dallascowboys.com) is a communication platform with their followers. The site has 8 primary pages, each offering a service to the fans. It is expected that a high number of fans will visit the club website as they seek more information on the team. Motive for internet useThe Cowboys being among the top teams in the NFL implies that both supporters and opponents are highly likely to visit the website looking for any new development in the team that may affect the teams performance. The website also has Fans  and Community  functions where the supports interact.ContentThe content on the site does not rank well as there is not a recent top story to attract traffic. The main article on their home page is an item on Brandon Carr on the teams 2015 season. This lack of current or dynamic material implies a content deficiency of the website.DesignThe website has implemented the team colors on all pages of the site. The team logo further enhances this scheme. Large images have been used to attract user attention. Every page has quick links to the top stories as well as links to the side gallery allowing the fans to stay easily updated. The team stadium is also used as the background image throughout the website. PerformanceThe Cowboys have an efficiently working site. Relevant i nformation is readily available to the users. This information is available in different forms video, text, and mailing.UsabilityThe site is structured in a way that users can easily navigate from one page to another. The links at the top and bottom ends of pages also support easy navigation.Commerce of siteThe commercial function of the Cowboys site is supported by the Tickets  and Shop  features. Being a relatively well-performing team, their supporters can show their support through merchandise and ticket purchase on the website.Implications and recommendationsThe club runs a fairly interactive site. However, the shortcomings in current information or linking with other related sites makes the user experience incomplete.The Cowboy ought to improve the user experience by the addition of links to the relevant authorities in NFL. Provision of basic game rules for new fans would also help cultivate the understanding of the team among its supporters. Above this, there ought to be a live support function that offers help and direction to users who are stuck. On the website or in any other relevant way.Overall Ratings:Content: __4.__ Design: __3.__ Performance: __4.__ Commerce: __4.__ Usability: __4.__Other Ratings:Branding: __5.__ Perception: __3.__Total Rating: __4.__Web Analysis FormName of Sport Entity: Texas RangersLeague, Affiliate, or Association (if any): Major League BaseballI am accessing the web-site via a:____________Wi-Fi connection _________________high speed connection (Cable/DSL/T1)I am accessing the web-site via:_______Internet Explorer _________Netscape _______Mozilla _______Mobile Media ______Other1. Type in the name of the sport entity into the address bar in your web-browser. Does the web-site come up immediately? ___________Yes __________No2. Search for the sport entitys name using the following search engines and indicate whether the web-address appears within the first 3 results of the search.Google __ _Yes _____NoYahoo __ _Yes ___ __NoAOL ___ __Yes _____NoExcite _ __ Yes _____NoOn a scale of 1 (poor); 2 (below average); 3 (average); 4 (above average) to 5 (excellent/superior) rate the web-site based on how well it meets/addresses the respective needs of the online sport consumer.Branding__5.__ Overall branding effort__5.__ Consistent with franchise, league, or association colors__5.__ Consistent with league or association image__5.__ Links to league or association web-site__5.__ Consistent theme/design  throughout site__5.__ Core values and messages are clear throughout the sitePerformance/Fan Identification/Interaction__5.__ Live Scoring/Feed__5.__ Message Board/Blog (AD Blog)__1.__ Live Chat__5.__ Ability to sign up  for email information (weekly newsletter, upcoming events, etc.)__5.__ Ability to retrieve biographical information on players and coaches (readily available)__5.__ Information on upcoming community/public appearances readily available__5.__ Download a video clip, engage in a live chat, or download a podcast rate the speed of the download__5.__Now, rate the quality of the information provided in the downloadCommerce__5.__ Information regarding ticket packages readily available__5.__ Information regarding seating readily available__5.__ Game schedule readily available__5.__ Arena information (parking, handicap seating, maps, etc.) readily available__5.__ Contact information readily available (phone numbers, emails, addresses, directories, etc.) No handicap Ability to email with questions or feedback readily available__5.__ Ability to purchase single game tickets__2.__ Ability to purchase season tickets__5.__ Ability to purchase team merchandise__5.__ Lack of pop-up ads__5.__ Ads/Links to sponsorsDesign__4.__ Overall graphic appeal__4.__ Attractiveness of color scheme__4.__ Layout is graphically pleasing__3.__ Web-site is easy to navigate__1.__ Search tool available__5.__ Navigation Bars Adequately Direct and Guide you to different areas on the siteContent__5.__ Ov erall availability of information on the franchise__4....